Client
AION
Role
Designer
Year
2021
AION sports intelligence helps professional athletes achieve their full potential and is constantly finding new ways to apply data to ensure every player, athlete, team, coach and referee can be the best they can be.
Deliverables: Visual Identity - Web Design - Motion Graphics - Brand Assets - Guidelines
Deliverables: Visual Identity - Web Design - Motion Graphics - Brand Assets - Guidelines
As a designer for AION, I was responsible for refreshing the company's visual identity. This involved designing the new look, guidelines, billboards and creating motion graphics. Furthermore, I designed and built a website using Webflow. By ensuring that the brand had a cohesive presence across various platforms, we were able to improve brand recognition and user engagement.
AION's devotion to sports shines through in the creation of its dynamic visual identity, which captures the spirit and excitement of the game. While many competitors tend to emphasize the technical aspects of sports, AION is committed to celebrating the true essence of the sport and its passionate fanbase.
Images of genuine athlete emotions humanised a brand that was otherwise entirely digital.
