Client
Codam
Role
Designer
Year
2018
CODAM is a radical new education concept in Amsterdam and completely different from other education institutions - no teachers, no fees, and no minimum entry requirements.
Deliverables: Visual Identity - Brand Assets - Introduction Campaign - Guidelines
Deliverables: Visual Identity - Brand Assets - Introduction Campaign - Guidelines
Working with the creative team we developed a new visual identity. My logo was picked as a final, which now decorates the facade of the school. Through the combination of strategic thinking and creative exploration, we successfully translated the brand's image, creating a fresh and impactful visual identity, that resonates with the audience. By infusing real code from Codam, our design elements were born.
The primary design elements are inspired by and based on actual code written at Codam. For the launch, we created an out-of-home campaign with the goal of getting Dutch youth to reconsider a career in code, and get them through to the online test - the only entry requirement.
On July 2, 2019, Dutch Queen Maxima, as a member of the Dutch Committee for Entrepreneurship, opened the Coding College Codam in Amsterdam. The programming school wants to offer a solution for the shortage of well-trained programmers in the Netherlands.
