Client
GS POTS
Agency
N/A - Independent
Role
Designer
Photographer
Year
2021
GS POTS is a pseudonym for Giedre Kaziunas, a ceramist currently based in Amsterdam. Raised in a soviet khrushyovka, this jenny from the block developed a sense of brutal aesthetics that now are being translated into everyday ceramic objects.
Deliverables: Visual Identity - Photography - Web Design - Print - Brand Assets
Deliverables: Visual Identity - Photography - Web Design - Print - Brand Assets
In my role as a designer, I was in charge of developing the visual identity for GS POTS. This encompassed designing everything from the logo to printed materials and merchandise. I also used Webflow to create an e-commerce platform. By ensuring that the brand had a consistent presence across different channels, we were able to improve customer engagement and increase the brand's visibility in the market.
GS POTS visual identity is architectural and modest, with a lot of breathing space and editorial photography. Aiming for a contemporary aesthetic in product photography objects were placed in unexpected locations.
