Deliverables: Visual Identity - Web Design - Print Campaign - Brand Assets - Guidelines
Deliverables: Visual Identity - Web Design - Print Campaign - Brand Assets - Guidelines
As a lead designer, I was responsible for developing initial creative ideas and establishing the design direction for a new visual identity. Inspired by DEXTR's unique role in connecting the Netherlands, we incorporated 'dots' as a distinctive visual element. Additionally, I directed the design of a user-friendly website and printed posters, contributing to a successful and engaging launch campaign that resonated with the target audience.
The inspiration was drawn from the fact that DEXTR is the only taxi service that connects the whole of the Netherlands, literally connecting the dots. We translated this idea into the design by visualising the 'dots'. They form a recognisable element, a 'visual device' that can be used throughout their communications.
